Tara Sarbaz wanted to expand her presence beyond real estate, creating a personal brand that balances her refined taste, lifestyle perspective, and professional credibility. Her goal was to establish a space where her real estate work and lifestyle content could coexist, attracting women inspired by thoughtful design, elevated living, and a well-curated life. The challenge was translating her sophisticated sensibility into a cohesive identity that feels both aspirational and approachable, elevated yet personal, authoritative while remaining relatable.
As lead designer in collaboration with Nari Creative, I helped shape the brand strategy and led the development of the brand identity, website design, and ongoing collateral. The primary mark is refined and timeless, supported by a hand-drawn door used throughout the identity system as a subtle, expressive element that invites entry into her world while blending vintage character with modern restraint. The overall visual language is polished yet simple, editorial-inspired, layered, and textured, with a tone that feels mature, credible, and refined while remaining warm and approachable.
