SouthEast Alaska Regional Health Consortium is an ongoing client at R&R Partners. Over time, I’ve developed a range of creative work for the organization, from campaign concepts and social media design to brand exploration and illustration.
As part of developing a new brand guide, we also proposed a modernized brand refresh (while keeping the existing logo). I developed a refined visual system with updated, more human typography, a warmer color palette inspired by Alaskan landscapes, and flexible layouts designed to feel more approachable. Additional work includes a hand-drawn illustrated map of Southeast Alaska highlighting SEARHC locations, an urgent care campaign concept, and a proposed overhaul of their social media showing how the updated visual system could translate into a more modern digital presence.
