Created at R&R Partners for the Know Your Script initiative, this ad campaign encourages parents to talk with their kids about safe prescription use. The idea is based on a simple truth: many of the things we hear as children stay with us into adulthood. The campaign plays on familiar childhood anecdotes such as “gum takes seven years to digest” and “camels store water in their humps” to show how small bits of information can stick for years. By framing prescription safety in the same way, the campaign encourages parents to start these conversations early so the message carries with kids as they grow up.

I helped develop the campaign concept and created all custom illustrations, while customizing the typography used across the video, digital ads, and social media. I also supported art direction for the video and designed the visual assets used throughout the campaign.

project scope

Things You Hear as a Kid Stick With You

Concept Development
Design
Art Direction

Created at R&R Partners for the Know Your Script initiative, this campaign highlights the risks of sharing prescription medications. The concept centers on the idea that sharing prescriptions can lead to consequences people may not expect, from allergic reactions to pregnancy complications.

The creative features realistic prescription pill bottles with warning labels that reveal potential risks, paired with messaging that reinforces the importance of never sharing medications. I helped develop the campaign concept and designed the pill bottle labels, caps, and visual assets that informed the final 3D renders. I also created artwork used across social media, posters, digital ads, and video.

project scope

Unexpected Consequences

Concept Development
Design
Art Direction