As the founder of a successful home workout platform, Lindsey had already built a strong presence in the fitness space. She was ready for a personal brand that could expand beyond workouts and reflect the full scope of who she is.
In collaboration with Nari Creative, I shaped the brand strategy and identity for Lindsey Harrod as a distinct yet complementary extension of her existing world. The goal was to create an identity that felt cohesive, but more expansive and all encompassing. The resulting direction is modern, elevated, and casually cool, with a refined mix of serif and sans serif typography and an earthy, grounded palette. Where her fitness brand feels bold and performance driven, this identity is more mature and versatile, allowing fitness, lifestyle, fashion, beauty, and home to coexist naturally. Lindsey is positioned as a go to source for women seeking inspiration across every facet of their lives, with a brand that feels polished yet personal.
