Lauren Fitter Fitness was ready to evolve into a fully realized brand. With a strong YouTube following and years of experience as a certified personal trainer and prenatal and postnatal exercise specialist, Lauren wanted to expand into product offerings and provide accessible, effective at-home workouts for busy mothers. Her previous visuals were bright and typical of the fitness space, but she needed an identity that felt grounded, approachable, and trustworthy.
In collaboration with Nari Creative, we developed the brand strategy, identity, website, and digital assets. The visual language is refined and minimal, balancing strength with softness. The tone is knowledgeable and encouraging, creating a space where mothers feel welcomed, supported, and empowered to prioritize their health in an attainable way.
