Caitlin Fisher Studio was born from a desire to expand beyond traditional headshots into a broader creative platform. As a former actor turned photographer, Caitlin brings a rare understanding of vulnerability, ambition, and the emotional nuance behind being seen. With plans to grow into product photography, creative direction, video, and future publishing, she needed a brand that could support that evolution. The goal was to create an identity that feels polished and credible for agents and managers, while remaining grounded in the raw authenticity her clients value most. It needed to feel editorial and elevated, yet safe and deeply human.
In collaboration with Nari Creative, I shaped the brand strategy, brand identity, and website design. The visual direction is clean, modern, and refined with a subtle edge, balancing simplicity with boldness. The tone is friendly, confident, and cool, while remaining calm, professional, and creative. The result positions Caitlin Fisher Studio as an elevated creative partner and a trusted space where clients feel seen, empowered, and authentically represented.
